Joya® apple is one of the last apples harvested. It is picked at the end of November and arrives on stalls now, at the beginning of January, after a few weeks of maturation.
It is the tonic bicolour apple that gives punch for the end of winter!
Joya® has a tangy flavour, is very crispy and refreshing in the mouth.
Since the launch of this apple in 2012, Blue Whale wants to develop its orchards.
Last year, Blue Whale’s Joya® production represented a volume of 3,000 tons. More than 70% of this production was sold in 22 countries including France, Germany and Great Britain, the winning trio fond of Joya® last year.
For this new season, Blue Whale harvest is about 3,300 tons (10% more than last year). This year, the weather conditions were very favorable, meaning good color rate. A promise of a beautiful quality production in our 3 areas: Southwest, Loire Valley and Southeast. Blue Whale’s goal is to develop Joya® brand sales and open up new markets.
As every year, marketing tools will be offered to boost sales and promote the brand throughout the season of the Joya® apple: various promotional tools and operations will be available in stores.
