Our news

Every year, autumn marks a key step in orchard preparation. Our teams visit nurseries to carefully select apple and pear trees that will be planted during winter.

This season, nearly 300,000 trees will be planted, either to renew aging plots or to establish new orchards.

Nursery visits are also an opportunity to evaluate new rootstocks and production methods that could enhance our orchard potential. These innovations lead to improved pack-out rates and increased crop value.

Observation: The pear is appreciated for its sweetness and indulgence. However, the buying experience can sometimes be disappointing. The main reason? A lack of knowledge about selection criteria at the point of sale and ripening times at home.

To address this challenge, Blue Whale is innovating with a special ripeness guide designed specifically for pear consumers 💡.

By supporting consumers in their purchasing decisions, Blue Whale aims to make pears more accessible and to maximize the value of the fruit section.

An innovative marketing approach that creates value for both producers and consumers…

2024 Harvest of JOYA by Blue Whale: 9,300 tonnes

The JOYA apple has become the star of the second half of the season. Grown in our four production areas (Southwest, Southeast, Alps, and Loire Valley), it delights consumers from late February through August.

✅ Firm and crunchy, with beautiful natural coloring.

✅ Refreshing and rich in vitamin C—perfect for an energy boost.

✅ Excellent shelf life, ensuring optimal freshness.

The RKD Gala is an early variety. It’s the first apple of the season from Blue Whale producers.

The first shipments in trays started on 07/22, closely followed by the South-West producers of the Stanor station… Stay tuned 😉

We were committed to highlighting the links in our value chain, from the orchard to the consumers.

All united in a shared commitment to promoting a high-performing arboriculture, technically, economically, and environmentally.
The video is here

-> 66,000 visitors to the show

-> 3 days of meetings with customers, partners, clubs, etc.

-> 1 peech by Christelle Bertin, Blue Whale’s Marketing & Communications Director, on the Fresh Produce Forum to share BW’s innovative approach.

-> 1 great BlueWhale team to talk fruits on behalf of the 300 BlueWhale growers!

In 2024, we inaugurated a new event format : An event to initiate debate around the question “What sustainable and desirable arboriculture tomorrow?”.

-> A time for sharing, learning and exchanging ideas for our growers, fruit station teams and BW employees, as well as our local partners, local representatives, customers, institutional contacts and interprofessional partners.

A full house for this 1st edition focused on the theme “Climate change and societal challenges: let’s adapt to the new deal”!

“You can’t plan for the future, you have to prepare for it”.
This is the philosophy behind the “ATOUT JEUNES” program.

➡ 8 young Blue Whale fruit growers from our 3 production areas are taking part in a training cycle focusing on farm management, governance of cooperatives, agricultural investments, etc.

This is a first edition, over 2 years, to accompany young fruit growers who want to play a key role in the perpetuation of the Blue Whale spirit… to be continued

The Blue Whale team is on hand to talk fruit on behalf of the 300 Blue Whale fruit growers!

A highlight for the Blue Whale teams in Madrid 🍎🍐🥝🍇

This year, our team is offering an immersive experience in the world of Envy apples, gourmet tastings and the presentation of some great projects…

An agro-ecology research project for the apple sector led by 6 agricultural players, including Blue Whale as lead partner.
A project co-funded by the government as part of the France 2030 plan, following a call for projects by “the Banque Publique d’Investissement “BPI France” on the theme of “Making a success of the agroecological transition”.

In 2023, BlueWhale is expanding its LinkedIn page.
Find team testimonials, news from our orchards, our fresh fruit ranges, our innovative projects and much more!

Access the page HERE