A NEW IDENTITY FOR THE BRAND'S 50 YEARS
The Little Blue Whale, which decorates French apple, kiwifruit, pears, plums… is known and appreciated in the entire world and has just celebrated its 50 years old! There has been 50 years… of history, passion, innovation, and pleasure! On that occasion, the Blue Whale brand updated its logo.
A cheerfully and friendly whale, a modern blue colour, a water spray which also evocates the apple tree leaves and the headline “forever good” testifying the brand and grower aim: always produce better.